PARIS HILTON

THE SHAPE OF AN ICON

When Parlux approached us to design the packaging for Paris Hilton Iconic, the goal was to capture the essence of a cultural icon who has defined glamour, confidence, and individuality for over two decades.

Our design process began by exploring the visual codes that have long defined Paris’s world – high shine, unapologetic femininity, and a sense of playful luxury. The bottle was conceived as a sculptural expression of those qualities, balancing sleek modern lines with bold, glamorous detailing.

Metallic finishes and luminous surfaces reflect Paris’s signature love of sparkle and spotlight, while the overall silhouette was designed to feel confident, statement-making, and unmistakably iconic. The result is a package that celebrates the larger-than-life personality behind the brand while remaining modern, collectible, and instantly recognizable.

Iconic isn’t just a fragrance – it’s a reflection of the woman who inspired it.