Revealing Beauty At Every Step

Beauty Is The Thread That Guides Us Through
Storytelling, Design And Visualization.

From Iconic Brand Names And Artists To Emerging Voices,
We Work Side By Side With Our Clients To Create Exceptional Beauty,
Wellness And Lifestyle Brands.

Our Holisitic Approach Combines Strategic Narrative
And Design Where Beauty Is A Tool We Use To Transform Ideas
Into Brands That Resonate And Endure.

Our Multidisciplinary Team Combines The Expertise Of Beauty Insiders
And Agency Leaders Connected By A Design-First Mindset And A
Shared Language Of Beauty.

CAPABILITIES

MARKETING + BRAND STRATEGY

ADVERTISING + CONTENT CREATION

SOCIAL MEDIA STRATEGY

VISUAL + VERBAL IDENTITY

CREATIVE DIRECTION + PRODUCTION

WEB DESIGN + DEVELOPMENT

PACKAGING + INDUSTRIAL DESIGN

IN-HOUSE PHOTO + VIDEO STUDIO

MERCHANDISING

Jon Dinapoli

Founder + President

“BEAUTY HAS TAUGHT ME THAT
THE SMALLEST DETAILS CARRY
THE GREATEST MEANING.
OUR ROLE IS TO SHAPE THOSE DETAILS
INTO SOMETHING YOU CAN SEE, TOUCH
AND FEEL, BUILDING BRANDS THAT ARE
BEAUTIFUL
AND COMMERCIALLY POWERFUL”

“JON HAS EXQUISITE TALENT AND THE MOST DIVINE INTUITION ABOUT
TAKING MY IDEAS AND THOUGHTS, OF WHICH THERE ARE FAR TOO
MANY, AND VERY BEAUTIFULLY MAKING SENSE OF THEM. I CANNOT
IMAGINE THE LAST 18 YEARS WITHOUT HIS
CREATIVE DIRECTION AND COLLABORATION.”

– SARAH JESSICA PARKER

“I HAVE HAD THE PLEASURE OF WORKING WITH JON OVER THE PAST 10+
YEARS ON MANY FRAGRANCE LAUNCHES AND BRAND BUILDING
INITIATIVES. HE HAS BEEN A FANTASTIC CREATIVE PARTNER DUE TO HIS
STRONG DESIGN AESTHETIC, ABILITY TO ASK GOOD QUESTIONS WHICH
ENABLES HIS CREATIVITY TO FLOURISH, AND HIS COLLABORATIVE SPIRIT.
HIS COMMITMENT TO EACH PROJECT, AND DEDICATION TO EXCELLENCE
SHINES THROUGH AND HAS RESULTED IN GREAT SUCCESS.”

– LORI SINGER, PRESIDENT PARLUX

“I’VE WORKED WITH JON FOR MANY YEARS ACROSS A NUMBER
OF BEAUTY BRAND LAUNCHES, AND HE’S BEEN A TRUE CREATIVE PARTNER
TO BATALLURE ALONG THE WAY. WHAT SETS JON APART
IS THAT HE UNDERSTANDS BUILDING BRANDS ISN’T JUST ABOUT DESIGN,
IT’S ABOUT CREATING SOMETHING THAT CONNECTS WITH CONSUMERS
AND WORKS IN THE REAL WORLD COMMERCIALLY.

HE HAS A STRONG INSTINCT FOR TRANSLATING AN IDEA INTO PACKAGING
AND VISUAL IDENTITY THAT FEELS AUTHENTIC FROM DAY ONE, WHILE STILL
ALLOWING THE BRAND TO EVOLVE AS IT GROWS. JON AND THE JMD TEAM
BRING CREATIVITY, FLEXIBILITY, AND A COLLABORATIVE SPIRIT THAT MAKES
THEM AN INVALUABLE PARTNER WHEN BRINGING NEW BRANDS TO LIFE.”

– ROBIN BURNS, BATALLURE BEAUTY