SABRINA CARPENTER

DESIGNED TO BE CRAVED

Actress, singer and songwriter, Sabrina Carpenter, came to us with a mission to launch her very first fragrance that’s directly inspired by her love of sweets.

We brought her vision to life by focusing on the very thing she adores the most, chocolate. Combining sophistication with a hit of whimsy, the packaging is modeled from the shape of a sophisticated French chocolate bar reinvented in a pink opaque faceted glass. The bottle’s innate satin finish entices you with delight and becomes an art piece to leave out for all to unwrap and experience.

The carton captures the illusion of realness, through the concept of trompe l’oeil. We combined the soft pink from the primary bottle with pops of pastel yellow and accents of metallics, creating the look of a teared open chocolate bar ready to be devoured.

SWEET DREAMS ARE MADE OF THIS

To continue the whimsical story of the chocolate bar, and an homage to Willy Wonka, we built a nostalgic set dipped in pink, reminiscent of a vintage candy store, and embellished it with life sized candy and lollipops. A place where Sabrina ran the shop with a combination of sweet and sexy vibes.