LOVE SHACK FANCY

LAYERED IN ROMANCE, SEALED WITH A BOW

Love Shack Fancy came to us to create a collection of three fragrances that express the brand’s uber-feminine aesthetic. Floral patterns, oversized bows, luxe fabrics, and nods to vintage Parisian decor were amongst the core of the brand. With that, we designed a bottle that would fit perfectly into their world.

The bottle itself draws from couture: scalloped edges ripple like the hem of a LoveShackFancy gown. Resting on a pedestal, the silhouette feels like a vintage Parisian discovery — ornate, feminine, and timeless. The showstopping cap was modeled from an oversized, imperfect bow – a romantic nod to the founder’s lifelong love of ribbons. Sculpted to appear delicately hand-tied, it balances whimsy with intention, elevated by a luminous gold collar that frames it like a treasured keepsake.

Soft washes of pink, blue, and cream subtly evoke each fragrance, Love, Shack, and Fancy, while intricate glass patterning inspires heirloom nostalgia. The logo pairs a bold serif with a romantic script in radiant gold foil, echoed on the custom floral carton framed in grosgrain ribbon and finished with a refined gold plaque. Every detail is layered in romance, creating a keepsake as beautiful as the scent within.