DONNA KARAN

SOFTNESS SCUPLTED

A pioneer in both fashion and beauty, Donna Karan has been designing for the modern woman for decades. We were tasked to build upon her success and create a fragrance collection based on the design cues of the iconic DK Cashmere Mist.

Inspired by the delicate fluidity of the original DK Cashmere Mist bottle, JMD created a luxurious collection exhibiting a feminine design with delicate soft curves that feel like flowing cashmere enveloping the glass. Just as unique, the cap has an innate organic shape finished in brushed gold. The collar houses the branding, adding to the quiet luxury.

WRAPPED IN STARDUST

As part of a full 360° campaign for Donna Karan Holiday 2023, JMD created an ad visual of the iconic bottle wrapped in lush gold stardust. We were inspired by the ethereal beauty of the cosmos that essentially creates a rich backdrop for the bottle. The gold tones of the juice and soft curves of the glass and cap create a beautiful contrast that draws you in and takes you on a journey.

We brought the overall aesthetic to life with the in-store experience allowing the customer to move through a dream-like space inspired by the inky night sky illuminated by stars.